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You can register a trademark on words, phrases, symbols, designs or a combination of these things that identify distinctive names, logos and slogans. Trademarks are meant to identify the source of the goods or services of one party and distinguish them from those of others. Marks that describe a feature of the product or that are based upon a person’s name or geographical location are generally not protected unless public awareness of the mark can be demonstrated through advertising, product sales or other means. It then develops a “secondary meaning” and may be registered. If you need help with a trademark, contact an experienced intellectual property attorney in your area.