Trademarks are usually unique visual elements, such as a logo or product name, that help differentiate a business, product or service. In the U.S., trademarks rights are protected by law once the trademarks are approved by the U.S. Patent and Trademark Office. Many lawyers are skilled in the application process that must be undertaken to secure legal protection for trademarks. The idea behind protecting trademarks rights is to preserve potential monetary gain to the creator by prohibiting other people or businesses from using similar words and designs that might confuse consumers. During the time between when trademarks applications are filed and approved, creators can use the term “TM” on all materials describing the creation. After approval of trademarks, people can use the familiar “r” for registered.

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