Trademarks
A trademark is a design, logo and/or description of a product, service or process designed to help a person or business create brand awareness and value and to distinguish a product, service or process from other similar items in the marketplace. Trademark law involves both the trademark application process as well as trademark infringement lawsuits. Attorneys represent both trademark holders as well as people challenging the legality of a trademark. Trademark law generally seeks to both protect owners of unique designs, logos and descriptions, while also protecting the public from being confused about the origin of a product or service.
Top Related Trademark Law Topics:
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Frequently Asked Questions
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What Is A Trademark?
A trademark is a type of mark. Traditionally, the term, "trademark," described only marks designating products, or "goods" (as opposed to services). However, the word is increasingly being used to … more -
Should I hire a Trademark Attorney?
Yes, if you plan on adopting and using a collective mark or asserting your legal rights under trademark law in pursing a certification mark infringement lawsuit or any action alleging the illegal … more -
What Is A Certification Mark?
A certification mark is any word, name, symbol, device, or any combination, used, or intended to be used, in commerce with the owner's permission by someone other than its owner, to certify … more
Legal Articles
- Protect the Intellectual Property in Your Business
The largest companies in the world today owe their value not only to the property they own or the property they manufacture, but also to their "intellectual property" - the ideas they create. Microsoft’s value is not based just on the number of DVDs it sells, but the computer code that is on those DVDs. Google’s value exists because of patents that … more - What Must An Application Include
An application must include the following elements before the USPTO will accept it: the name of the applicant; a name and address for correspondence; a clear drawing of the mark; a listing of the goods or services; and the filing fee for at least one class of goods or services. If your application does not meet these requirements, the USPTO will return the application papers and refund any … more
Legal Guides
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Stop Fakes .Gov - Frequently Asked Questions (USPTO)
This pamphlet includes important information about the threat of piracy and counterfeiting and … more - Top 10 Ways to Protect Yourself From Counterfeiting and Piracy
- Protect Your Intellectual Property: Stop Trade in Fakes!
