A trademark is a design, logo and/or description of a product, service or process designed to help a person or business create brand awareness and value and to distinguish a product, service or process from other similar items in the marketplace. Trademark law involves both the trademark application process as well as trademark infringement lawsuits. Attorneys represent both trademark holders as well as people challenging the legality of a trademark. Trademark law generally seeks to both protect owners of unique designs, logos and descriptions, while also protecting the public from being confused about the origin of a product or service.
