Getting Found on Google
By now you’ve no doubt noticed some law firms always seem to rank well on Google. In many cases their website links display additional content such as photos, stars/ratings, and a map location. These extra features help increase the likelihood a user will click on the website link and become a paying client.
Unfortunately, the time and effort it takes to rank well on Google and get the extra functionality is beyond what small firms without dedicated marketing departments can commit. Fortunately, LawInfo’s Local+ 2.0 Package helps you compete with the big guys by verifying and optimizing your Google+ Pages and Profiles.
What’s Included in the Local+ 2.0 Package?
Google+ allows you to create a Google+ Local Page for your law firm, and a Google+ Profile for each attorney in your firm. Each Page and Profile can be filled with rich content including videos, images, social posts, verified information, and more. The Local+ 2.0 Package makes use of all Page and Profile features by offering:
- One custom 30-45 second high definition video marketing your firm
- One custom 30-45 second high definition video for each practitioner in your firm*
- Three high definition practice area specific resource videos from LawInfo.com’s award winning resource library re-branded specifically for your firm
- Photoshopping/Editing of your provided images
- Banner/Header image creation
- Google+ Local Page website linking
- Google+ Profile authorship linking
- Identification of third party profiles for linking
- Submission to over 100 trusted directories
- Five posts focusing on your videos
- Identification and deletion of duplicate Pages if applicable
Additionally, as a part of your Local+ 2.0 Package, LawInfo will create a customized independent YouTube channel for your firm to host your online videos. This channel links directly with your law firm’s Google+ Page, thereby increasing visibility and credibility.
If you already use Google we can leverage your existing account to complete your Page and Profile(s) even faster. We’re also happy to incorporate your current branding into the graphic design work.
*The first attorney video is included in the Local+ 2.0 Package. Attorney videos beyond the first are available for an additional fee.
Included within the Local+ 2.0 Package is the security of an ongoing Maintenance Program. Google’s offerings often change and the requirements to keep your Page(s) and Profiles(s) optimized similarly fluctuate. It’s best to think of Maintenance as insurance plan against Google. Here’s what’s included in your plan:
- A monthly review of your Google+ Local Page for evidence of fraud, malicious content, and/or negative reviews
- Forecasting future Google trends and implementing strategies ahead of the curve
- Notifications of Google changes that may impact your results
- Ongoing assistance with obtaining your own client reviews
- Ongoing support from dedicated U.S.-based LawInfo client services representatives whose goal is to make sure you’re completely satisfied.
Call a LawInfo Legal Marketing sales representative at (866) 636-6127, or click on the Get Started button below.