Black Hat search engine optimization is nothing to sneeze at or take lightly if you want your law firm’s website to remain successful when it comes to search rankings. DesignHammer defines black hat SEO techniques as “manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.” Continue Reading
Windows 8, an operating system that symbolizes an extreme departure from the standard desktop interface Microsoft has championed for nearly two decades, officially launched on October 25. The new platform was designed from scratch to take advantage of the huge number of touch-enabled tablet devices that now dominate new computer sales. Gone is the static start bar, which has been replaced with dynamic tiles filled with applications that update in real-time to display weather condiitons, social connections, and whatever else you specify. Continue Reading
It’s time for a progress report on your firm’s Search Engine Optimization (SEO) efforts. SEO is not just a one time fix- it’s the ongoing process of improving your website to align with search engine best practices. Use the questions below to determine the current SEO state of your firm’s website.
SEO Progress Report
- Do you continually add unique content to your website (i.e blogs, FAQs)?
- Is your content high quality and passionately written?
- Does your content use and emphasize keywords?
- Do you edit older content to make sure it is still relevant?
- Have you linked your content with an author via Google+? (see Google Authorship)
Marketing your firm or company online can be a daunting task, and any apprehension is only perpetuated by the influx of marketing acronyms and other jargon the online world produces. But have no fear, none of this is web rocket science and familiarizing yourself with just a few key terms can greatly broaden your understanding of this seemingly foreign world. Start with these basic concepts: