Bing recently published its first set of webmaster guidelines. Similar to Google’s best practice guidelines, Bing outlines tips for website owners to improve their SEO and get the most out of their ranking within Bing search.
You can find these guidelines in the Help section of Bing under “Content Guidelines” or just check them out here. Compared to Google’s 32 page guidelines, Bing’s may seem paling in comparison, however according to Bing’s announcement this was strategic in design. Rather than an exhaustive guide, Bing offers streamlined tips on social media, SEO and meta data, things to avoid, and a glossary of terms for a breakdown to better understanding. Continue Reading
The most effective way to attract potential clients is a constant evolution. The days of phone books and flyers are relatively obsolete and the majority of people turn to the internet to conduct their search queries -including what attorney they should hire. Consumers have also become incredibly intrigued and impressed by the visual. Pinterest, Instagram, and facebook’s new timeline are all indicative of this. As an attorney, you can get ahead of the legal marketing curve by adding video to your website.
Feel like you are falling short socially? You may be right if you are not apart of these statistics gathered from a recent survey by American Lawyer Media (ALM). Firms are using platforms such as Facebook, LinkedIn, and Twitter to attract new clients and build their practice, and it’s working. Smaller firms more so than larger firms have implemented social media as a marketing strategy, and a majority stated they were blogging as well.
Let these statistics encourage you to jump on the social bandwagon, boost your already existing social efforts, or develop one if you have been a wallflower:
- 85% of law firms of all sizes use social media as a business development tool
- Nearly 90% of firms have made social media a priority within their marketing strategy to attract new clients
- Nearly half of firms said that social media use generated leads or new matters from current clients
- 40% credited social media use for new clients and matters
- 59% of small firm lawyers called social media extremely important in their marketing plans.
- Almost 71% of small firm lawyers said they rely on social media marketing to generate new business
HAVE A PLAN
Failing to plan is planning to fail. From a management standpoint, all aspects of your business need to have an end goal and developed steps you need to implement to obtain this goal. Your marketing goal should be to obtain more clients. Elements of this goal should include at least the following: Continue Reading