Whether you should purchase Google Places reviews is tough issue to consider when contemplating your law firm marketing strategy. On the one hand, reviews currently display prominently in Google results, and may impact a listing’s rankings. Five stars are a strong indicator of how popular and successful a law firm is at representing and/or defending clients. On the other hand, Google is a relatively underused review platform, therefore the presence of numerous reviews can appear spammy and artificial. Furthermore, purchased reviews can be easily identified when you know what to look for. Continue Reading
