Recently a case involving the ubiquitous law firm “Binder & Binder” was decided in California. Simply put, the Disability Group Inc. purchased the name Binder & Binder on Google AdWords. Both firms practice in the realm of personal injury where most cases are taken on contingency and require more quantity over quality. So the Disability Group decided that in order to help bring new clients in, they would advertise with Google. Continue Reading
