LawInfo offers a free audit of your law firm’s marketing efforts so you can accurately gauge your strengths and pitfalls. We evaluate the effectiveness of your most critical online marketing assets and provide our findings in an easy to read report. You’ll receive answers to these fundamental questions: Continue Reading
Mike Blumenthal has again graced attorneys with a helpful gem of knowledge regarding what type of photos attract more clients within SERPs based on demographic. His latest survey asked 1500 people “If you were selecting a lawyer based on these images, which would you select?”
Given the following five images, participants selected which photo (or attorney) they found most appealing to click on. As you can see below the older, white suited man, in front of gradient background was the trophy winner with 35% of the votes…for the respective demographic. Was it the coloring of the image? Was it the glasses? Was it the angle or zoom of the head shot? Continue Reading
“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.”
What does this Gartner statement mean for attorneys? Having a website does not mean it automatically looks great and is easy to use on a smartphone or tablet. Your website should be prepared for the mobile evolution that is already well underway so you don’t lose potential clients due to bad user experience.
Mobile device users expect their search experience to be clean, easy, and effective. Searches conducted on a smartphone or tablet are usually more directed and users have an idea what they are searching for. If your site isn’t optimized for mobile you may lose potential clients because your site isn’t user friendly and navigable on a device, or their not finding the information they are looking for. Continue Reading
Bing recently published its first set of webmaster guidelines. Similar to Google’s best practice guidelines, Bing outlines tips for website owners to improve their SEO and get the most out of their ranking within Bing search.
You can find these guidelines in the Help section of Bing under “Content Guidelines” or just check them out here. Compared to Google’s 32 page guidelines, Bing’s may seem paling in comparison, however according to Bing’s announcement this was strategic in design. Rather than an exhaustive guide, Bing offers streamlined tips on social media, SEO and meta data, things to avoid, and a glossary of terms for a breakdown to better understanding. Continue Reading
Windows 8, an operating system that symbolizes an extreme departure from the standard desktop interface Microsoft has championed for nearly two decades, officially launched on October 25. The new platform was designed from scratch to take advantage of the huge number of touch-enabled tablet devices that now dominate new computer sales. Gone is the static start bar, which has been replaced with dynamic tiles filled with applications that update in real-time to display weather condiitons, social connections, and whatever else you specify. Continue Reading
Send us a picture of your firm’s office decorations or legal pumpkin carving and receive a chance to win a FREE LawInfo Preferred Directory Listing!
These listings appear on LawInfo.com attorney search results pages that receive thousands of visitors per month, and are a great way to give your marketing efforts a boost to gain potential clients.
LawInfo is excited to announce the launch of our new Local+ 2.0 product available today for law firms. This new product helps increase your firm’s visibility on Google by verifying and optimizing your Google+ Pages. These new Pages offer several major marketing benefits including elevating your Google search ranking (SEO), increasing your firm’s general online visibility (reputation management), as well as a means to solicit and share your custom content and reviews. Continue Reading
According to the YP’s Local Insights Report “Legal Services” are the ninth most local searched category of online queries. If you want to be found by the top percentage of consumers who are searching for legal services, you need to establish and develop your Google+ account.
If You Build It, They Will Come
If establishing your Google+ account does not seem like a top priority, it should be. Once you become familiar with Google+ and use its features to optimize your account you will be ahead of the search game and boost your online presence.
Creating a Google+ Page will also improve your Search Engine Rankings. When someone Google’s your Law Firm’s name, a firm that has an established Google+ Page will rank higher in the search results. Website links that show an image convert higher rates of clicks than those that do not, and a Google+ Profile allows this image to appear which can increase site visitors. Continue Reading
LinkedIn has over 150 Million users worldwide; that’s nothing to sneeze or scoff at. Not only should you be on this professional social platform, you should be ACTIVE on it, and working to keep your profile up to date and keeping a steady stream of activity. LinkedIn has recently given their site an aesthetic overhaul. Here are a few reasons you should keep profile maintenance in your que as well…
PPC (Pay Per Click) marketing is vastly popular for business and law firms alike, and rightfully so considering the potential it has -if you know what you are doing. Visits to your site can be generated organically, however a PPC campaign can add a major boost to your traffic. Make sure you’re not wasting efforts and resources with these tips for effective management… Continue Reading