Blogging is important now more than ever with Google’s love for relevant and fresh content. If you want to appear higher in search ranks and be found by more potential clients, highly consider getting your blog on.
1. Search Rank- Getting Seen!
The crux of online marketing and web exposure is your site’s potential to be found based on where it falls out in the search results. If you are landing on the bottom of the first search results page or beyond, you aren’t doing yourself much good as far as potential click thrus. Search results are generated by how much authority and “votes” your site receives which is calculated by the amount of inbound links it has. Blogging helps build significant votes and helps develop inbound links to your firm’s website.
Blogging helps with SEO as well considering your blogs will focus on content that is relevant to your site (trending legal issues, case verdicts, etc). When Google looks at how it wants to rank your page it views your site as a totality factoring your content’s quality, the relevance of your content, and how often you are refreshing your site with new content.
2. Clients- Getting Hired!
Blogging is an incredible way to familiarize potential clients with your practice and give your firm a personal voice. This voice builds trust and trust leads to client relationships. Many consumers are familiar with the concept of blogging, and leaving comments and questions so that it is a comfortable territory. A consumer’s ability to read other client’s comments or read articles that may pertain to their issues or teach them something is only going to improve your reputation with clients.
3. Credibility- Getting Respect!
Clients that see you take the time and effort to blog are going to appreciate your firm on a deeper level than your competition. Blogging helps establish you as an expert within your field and leaves a lasting impression on potential clients. They will see you writing on trending issues, or relevant topics within your field and they immediately gravitate to you as an attorney with clout in a specific practice area, which gains you credibility.
Blogging is also a way to show potential clients why you are the right attorney for their matter without advertising to them or selling them. By educating them on certain issues you are convincing them to choose you for representation without directly selling them at all. They are essentially convincing themselves, all you did was provide valuable and relevant content.
4. Competition- Getting Ahead!
The importance of blogging has become more obvious, however not many attorneys have caught on or made the time to invest in the blogging effort. Get ahead and be a front-runner! Dominate your competition. Stand out to potential clients by earning that credibility, providing valuable content, and demonstrating you are on top of your game.
5. Opportunity- Getting Exposure!
A blog also increases the valuable audience range your firm can reach. It allows for another creative and more flexible presentation rather than standard advertising or marketing. You are reaching a broad range of potential clients on a more appreciated and less “selling” level because you are giving them value for free, which is always welcomed. Blogging is a friendlier and easily absorbent platform, which makes writing and reading easier and more encouraged for both attorney and client.