Relocating offices can be a very stressful process. Most firms only consider the physical changes and neglect the huge potential online effects as well. Physically, you are trying to keep moving costs down while trying not to disrupt the day-to-day business is a challenge, and unfortunately those are only the obvious matters you have to deal with. Once you’ve moved, you need to start updating all of your communication materials, both print and more recently important, online. This includes business cards, letterhead, any shipping information, and of course anywhere you might be found on the internet.
Your Website
Other than the obvious “contact us” page, your address and phone number probably appear on either a header or footer throughout your home page and/or various interior pages. Nothing discourages a potential client from reaching out more than contradicting contact information. One dial to a wrong phone number and it’s rare you’ll get a second chance. This lack of attention to detail can discredit your abilities in the eyes of a client.
Online Directories
There are so many directory listings on the internet now that you may not even know that your current contact information exists on some of them. Begin with the ones you’re aware of, update them accordingly, then…
Google Yourself
Try a few different search combinations to ensure that you are finding all of the places your business is listed. For example, if you are Personal Injury Attorney John Doe serving Wherever, USA, try searching:
- John Doe Personal Injury Attorney
- John Doe lawyer
- John Doe Personal Injury Attorney Wherever, USA
- John Doe lawyer Wherever, USA
- Lawyers Wherever, USA
These are just a few combinations, but as you can see, different search terms have the ability to pull up completely different search results, so be thorough. This also gives you the opportunity to “claim” your listing on directories you were unaware of. Most of the time it is free to do so and simply allows you to dictate what appears on your listing, such as photos, videos, testimonials, etc.