40% Traffic Increase: Law Firm Local+ 2.0 Case Study

Since purchasing Local+ 2.0 Arenstein & Gallagher’s website has received a 40% increase in traffic!

Because of Local+ 2.0 Arenstein & Gallagher has seen: • Higher search rankings • Increased clicks to website • Higher click through rates to website

Arenstein & Gallagher has been a valued LawInfo client since 2004, and has found much success using both our Directory and Website product. They were one of the first clients to take advantage of Local+ 2.0 and as a result, their firm currently ranks at the top of Google for the extremely competitive term “Cincinnati Ohio criminal attorney.” Continue Reading

What Is Your Law Firm’s Online Marketing Strength?

It’s hard to know how your site can improve, where your marketing efforts are lacking, or how you are losing client leads, if you don’t know where you currently stand. As an attorney you probably don’t have the time or the know-how to audit your online marketing efforts….not a problem, our team at LawInfo is happy to check it out, for free. At the very least these are the three critical online components your marketing strategy should implement.

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YouTube Stats You Have to See to Believe!

youtube stats

Is your firm represented on YouTube? Did you know you can create a custom channel for your firm, fill it with educational and promotional videos, and make these videos appear in Google Search results? If not, you are missing out on some serious visibility. Check out these unbelievable YouTube statistics. Continue Reading

Video Marketing Insider Tips for Attorneys

video marketing

Video production can be an intimidating but very rewarding marketing strategy for attorneys. No other medium can better convey your message, or gain the interest of your prospective clients. Furthermore, when named and linked correctly, attorney marketing videos can display prominently on Google search results.

Video Production Process

Step 1) Select A Topic- Topics should be questions or issues that are specific to your practice, and answerable within a minute. Be careful not to answer any legal questions or disclose any information regarding any of your clients. Some excellent topics may include: “What Should I Do After A Car Accident?” or “Why Is It Important To Have A Will?” Continue Reading

How Attorneys Can Be Social Marketing Savvy

Although law firms have tended to tread cautiously when it comes to social media, today many firms are embracing the importance of being social as an efficient and effective form of legal marketing. Here’s a brass tacks breakdown of why and where you should be focusing your social efforts.

Facebook for Law Firms

With the vast majority of the population actively using Facebook, it’s no wonder why the social platform is the preferred social platform used by countless attorneys and firms alike. Here are a couple stats to remind you how a strong Facebook presence could be beneficial and profitable: Continue Reading

Why Attorneys and Law Firms Should Control Their Name For SERP

Have you ever Googled yourself? If not, you’re definitely in the minority. Over 1 billion names are searched in Google everyday, which means even if you haven’t Googled yourself, chances are somebody else has. Additionally, 94% of people view only the first page of Google results and move on, so it’s very important that your first SERP consists of information you want people to see. Unfortunately, once a name is searched, the vast majority of people do not own their first result, have no positive content on their first page, and have at least one negative result.  Here are some ideas that can help stake your name claim on prime SERP real estate.

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Top 4 Reasons Attorneys Should Give Their LinkedIn Profiles a Facelift

LinkedIn has over 150 Million users worldwide; that’s nothing to sneeze or scoff at. Not only should you be on this professional social platform, you should be ACTIVE on it, and working to keep your profile up to date and keeping a steady stream of activity. LinkedIn has recently given their site an aesthetic overhaul. Here are a few reasons you should keep profile maintenance in your que as well…

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Attorneys, Beware Of Emails Urging You to Register on Google+!

We’ve received various reports from clients who have received unsolicited emails from a company threatening that today is the last day to register your law firm on Google+. Upon first reading this headline you may be under the impression that today is the last day Google will allow law firm Google+ pages be created. This is untrue, and you should avoid this potential scam.

Here’s an example of what these emails may look like:

Google+ Scam Email Continue Reading

Introducing Facebook Jobs. LinkedIn Beware?

Facebook LinkedIn Job Posting

After allowing professional recruiting apps such as, BranchOut, to ride a quite lucrative wave on top of their social platform, it seems that Facebook has decided to delve into the world of job search themselves. According to a recent Wall Street Journal article, Facebook has plans to roll out a job postings board by the end of the summer. The “Facebook Jobs” board will pull in job listings from third party sources and create a searchable database for Facebook users to browse. Continue Reading