Behind every successful website there is a carefully devised content and SEO strategy. Having the best possible SEO for your website offers the best chance of being found in search results. “Onsite SEO ensures that page structure, information architecture, navigation, and content are all helping your visitors find what they are looking for while highlighting important elements to the search engines.-Queryclick ” Continue Reading
External linking is a main component of successful SEO. Links influence your ranking within the search engines as they are viewed as a third party confirmation of your website’s quality. These links help prove to the search engines that your site is an authority, and deserves to be ranked highly in the search results. A good link strategy emphasizes quality links over quantity of links.
Black Hat search engine optimization is nothing to sneeze at or take lightly if you want your law firm’s website to remain successful when it comes to search rankings. DesignHammer defines black hat SEO techniques as “manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.” Continue Reading
Since purchasing Local+ 2.0 Arenstein & Gallagher’s website has received a 40% increase in traffic!
Because of Local+ 2.0 Arenstein & Gallagher has seen: • Higher search rankings • Increased clicks to website • Higher click through rates to website
Arenstein & Gallagher has been a valued LawInfo client since 2004, and has found much success using both our Directory and Website product. They were one of the first clients to take advantage of Local+ 2.0 and as a result, their firm currently ranks at the top of Google for the extremely competitive term “Cincinnati Ohio criminal attorney.” Continue Reading
Online marketing can be a challenge for many attorneys because, A) They don’t know where to begin, and B) Even if they do know where to begin they don’t know if what they’re doing is useful. Let LawInfo Legal Marketing Help!
It’s hard to know how your site can improve, where your marketing efforts are lacking, or how you are losing client leads, if you don’t know where you currently stand. As an attorney you probably don’t have the time or the know-how to audit your online marketing efforts….not a problem, our team at LawInfo is happy to check it out, for free. At the very least these are the three critical online components your marketing strategy should implement.
Bing recently published its first set of webmaster guidelines. Similar to Google’s best practice guidelines, Bing outlines tips for website owners to improve their SEO and get the most out of their ranking within Bing search.
You can find these guidelines in the Help section of Bing under “Content Guidelines” or just check them out here. Compared to Google’s 32 page guidelines, Bing’s may seem paling in comparison, however according to Bing’s announcement this was strategic in design. Rather than an exhaustive guide, Bing offers streamlined tips on social media, SEO and meta data, things to avoid, and a glossary of terms for a breakdown to better understanding. Continue Reading
The most effective way to attract potential clients is a constant evolution. The days of phone books and flyers are relatively obsolete and the majority of people turn to the internet to conduct their search queries -including what attorney they should hire. Consumers have also become incredibly intrigued and impressed by the visual. Pinterest, Instagram, and facebook’s new timeline are all indicative of this. As an attorney, you can get ahead of the legal marketing curve by adding video to your website.
Windows 8, an operating system that symbolizes an extreme departure from the standard desktop interface Microsoft has championed for nearly two decades, officially launched on October 25. The new platform was designed from scratch to take advantage of the huge number of touch-enabled tablet devices that now dominate new computer sales. Gone is the static start bar, which has been replaced with dynamic tiles filled with applications that update in real-time to display weather condiitons, social connections, and whatever else you specify. Continue Reading
According to the YP’s Local Insights Report “Legal Services” are the ninth most local searched category of online queries. If you want to be found by the top percentage of consumers who are searching for legal services, you need to establish and develop your Google+ account.
If You Build It, They Will Come
If establishing your Google+ account does not seem like a top priority, it should be. Once you become familiar with Google+ and use its features to optimize your account you will be ahead of the search game and boost your online presence.
Creating a Google+ Page will also improve your Search Engine Rankings. When someone Google’s your Law Firm’s name, a firm that has an established Google+ Page will rank higher in the search results. Website links that show an image convert higher rates of clicks than those that do not, and a Google+ Profile allows this image to appear which can increase site visitors. Continue Reading