PPC (Pay Per Click) marketing is vastly popular for business and law firms alike, and rightfully so considering the potential it has -if you know what you are doing. Visits to your site can be generated organically, however a PPC campaign can add a major boost to your traffic. Make sure you’re not wasting efforts and resources with these tips for effective management… Continue Reading
Recently a case involving the ubiquitous law firm “Binder & Binder” was decided in California. Simply put, the Disability Group Inc. purchased the name Binder & Binder on Google AdWords. Both firms practice in the realm of personal injury where most cases are taken on contingency and require more quantity over quality. So the Disability Group decided that in order to help bring new clients in, they would advertise with Google. Continue Reading
