This month we are continuing our Case Study Journey (click here for last month’s Phase I) with our Attorney Shannon Blanchard. If you didn’t read last month’s issue check out why we are doing a case study with a real attorney with real marketing needs, and how we are going to fulfill those needs, then track the results of what our efforts are getting her! Continue Reading
This month LawInfo is giving away a free Premier directory sponsorship marketing your firm on LawInfo.com and thousands of other mini sites! After a 30 min free consultation with one of our online marketing representatives, a Premier listing is yours Free for sixty (60) days! Our sponsorships connect thousands of people each month actively searching for legal advice or representation to qualified attorneys. Continue Reading
The Lead Counsel Rating provides qualified attorneys an additional opportunity to get in front of potential clients actively searching for legal representation. Many Lead Counsel Rated attorneys hold official positions in renowned legal organizations, have won awards, authored articles and books, and been recognized by their Bar Associations. Continue Reading
We’ve all heard promises from marketing companies like Getting your firm on page 1 of Google, Social Media is a marketing miracle, and promises of MILLIONS of contact leads INSTANTLY! If your firm is considering a Search Engine Marketing (SEM) Company make sure you do your homework and you’re prepared to separate the wheat from the chaff to ensure you are getting the marketing you sign up for. Continue Reading
All firms, just like businesses, want to generate more clients, but not all law firms know the best ways to do that using marketing, or know why marketing is even necessary. Many attorneys are discouraged by marketing due to a lack of knowledge or belief in unwarranted myths. In order to Keep Up With the Joneses when it comes to online marketing, firms need to be aware of facts vs myths and shift strategies according to best practices to create the most return.
The following common myths believed by attorneys have been debunked, for your benefit. Continue Reading
External linking is a main component of successful SEO. Links influence your ranking within the search engines as they are viewed as a third party confirmation of your website’s quality. These links help prove to the search engines that your site is an authority, and deserves to be ranked highly in the search results. A good link strategy emphasizes quality links over quantity of links.
Spring cleaning is the perfect opportunity to evaluate your law firm branding efforts. Quality branding is an essential part of both on- and offline success. Even single attorney practices need quality branding. Branding creates consistency, it allows your firm to be easily recognized, and provides a distinct identity.
Branding should be uniform across your firm. This includes attorneys and office staff. Everything from letterhead to LinkedIn should have standardized titles, information, and abide by a corporate identity. Continue Reading
As a courtesy to our newsletter readers we’re currently offering a free online marketing audit to lawyers and law firms. We evaluate the effectiveness of your most critical online marketing assets and provide our findings in an easy to read report. You’ll receive answers to these fundamental questions:
- Is my website optimized for mobile?
- Is my website meta data optimized for Google?
- Is my Google+ Page properly linked to my website?
- Has Google Authorship been established between my Google+ Profile and my website?
- Am I making the most of my LawInfo Directory Listing (if applicable)?
To request an audit please call us at 866-707-2703 or contact your LawInfo sales or client services representative. We look forward to hearing from you.
“Decision makers are relying on blogs for critical business information and in deciding which law firm to hire.” -Mashable
The importance and necessity of blogging for law firms is no secret by now. Content is king, not just for SEO, but for engaging readers and gaining clients and community credibility. If you are already blogging or new to the blogging scene and need some pointers for what topics attorneys should be blogging about, we’ve done some legwork for you.
First Thing’s First - A couple pointers that will ensure blogging isn’t a waste of your valuable time:
“Study Shows Business Blogging Leads to 55% More Website Visitors” –Hubspot
Think you’re too busy to blog? For your practice’s sake, you need to think again. Blogging isn’t just for celebrity gossip or cooking queens. It’s a way for Google to give your firm’s website more credibility by giving it fresh and updated content, which gains weight in search results rankings. To read more about the benefits of blogging check out this article. A business that blogs has an online advantage, and law firms are no different. Continue Reading