Have you ever Googled yourself? If not, you’re definitely in the minority. Over 1 billion names are searched in Google everyday, which means even if you haven’t Googled yourself, chances are somebody else has. Additionally, 94% of people view only the first page of Google results and move on, so it’s very important that your first SERP consists of information you want people to see. Unfortunately, once a name is searched, the vast majority of people do not own their first result, have no positive content on their first page, and have at least one negative result. Here are some ideas that can help stake your name claim on prime SERP real estate.
After allowing professional recruiting apps such as, BranchOut, to ride a quite lucrative wave on top of their social platform, it seems that Facebook has decided to delve into the world of job search themselves. According to a recent Wall Street Journal article, Facebook has plans to roll out a job postings board by the end of the summer. The “Facebook Jobs” board will pull in job listings from third party sources and create a searchable database for Facebook users to browse. Continue Reading
Feel like you are falling short socially? You may be right if you are not apart of these statistics gathered from a recent survey by American Lawyer Media (ALM). Firms are using platforms such as Facebook, LinkedIn, and Twitter to attract new clients and build their practice, and it’s working. Smaller firms more so than larger firms have implemented social media as a marketing strategy, and a majority stated they were blogging as well.
Let these statistics encourage you to jump on the social bandwagon, boost your already existing social efforts, or develop one if you have been a wallflower:
- 85% of law firms of all sizes use social media as a business development tool
- Nearly 90% of firms have made social media a priority within their marketing strategy to attract new clients
- Nearly half of firms said that social media use generated leads or new matters from current clients
- 40% credited social media use for new clients and matters
- 59% of small firm lawyers called social media extremely important in their marketing plans.
- Almost 71% of small firm lawyers said they rely on social media marketing to generate new business