LawInfo offers a free audit of your law firm’s marketing efforts so you can accurately gauge your strengths and pitfalls. We evaluate the effectiveness of your most critical online marketing assets and provide our findings in an easy to read report. You’ll receive answers to these fundamental questions: Continue Reading
As a courtesy to our newsletter readers we’re currently offering a free online marketing audit to lawyers and law firms. We evaluate the effectiveness of your most critical online marketing assets and provide our findings in an easy to read report. You’ll receive answers to these fundamental questions:
- Is my website optimized for mobile?
- Is my website meta data optimized for Google?
- Is my Google+ Page properly linked to my website?
- Has Google Authorship been established between my Google+ Profile and my website?
- Am I making the most of my LawInfo Directory Listing (if applicable)?
To request an audit please call us at 866-707-2703 or contact your LawInfo sales or client services representative. We look forward to hearing from you.
“Decision makers are relying on blogs for critical business information and in deciding which law firm to hire.” -Mashable
The importance and necessity of blogging for law firms is no secret by now. Content is king, not just for SEO, but for engaging readers and gaining clients and community credibility. If you are already blogging or new to the blogging scene and need some pointers for what topics attorneys should be blogging about, we’ve done some legwork for you.
First Thing’s First - A couple pointers that will ensure blogging isn’t a waste of your valuable time:
“Study Shows Business Blogging Leads to 55% More Website Visitors” –Hubspot
Think you’re too busy to blog? For your practice’s sake, you need to think again. Blogging isn’t just for celebrity gossip or cooking queens. It’s a way for Google to give your firm’s website more credibility by giving it fresh and updated content, which gains weight in search results rankings. To read more about the benefits of blogging check out this article. A business that blogs has an online advantage, and law firms are no different. Continue Reading
It’s hard to know how your site can improve, where your marketing efforts are lacking, or how you are losing client leads, if you don’t know where you currently stand. As an attorney you probably don’t have the time or the know-how to audit your online marketing efforts….not a problem, our team at LawInfo is happy to check it out, for free. At the very least these are the three critical online components your marketing strategy should implement.
We are all familiar with personal New Year’s Resolutions to get to the gym, cut the carbs, eat out less, yadda yadda. While benefiting yourself personally is always worthwhile, why not work in resolutions for your practice as well? Here are the Top 5 New Year’s Resolutions law firms should strive to achieve in 2013 and why they are worthy of your time.
I. Claiming and Optimizing Your Google+ Profile
- Claiming your Google+ Profile and creating a business Page for your law firm can be hugely beneficial for your search results rankings, getting your photo to appear next to your firm’s website in search results (which increases a user’s likelihood to click), and allowing for link connection to your firm’s website and other trusted directory listings. It’s free, it’s easy, and it helps, so why not? To read more about how it helps your firm gain visibility read this article.
- Overachiever tip: Already have a Page, that is optimized and want to ice the cake? Ask satisfied clients for reviews (if ethical in your jurisdiction) to place on your Page so potential clients feel more confident in contacting you and are encouraged of your credibility.
“Today Google+ is the fastest-growing network thingy ever.”*
If you still think of Google+ as just a “network thingy” that offers little benefit or value as a facet in your online marketing efforts, think again. *According to Marketing Land Google+ now has 135 MILLION active users. The growth chart below provided by Marketing Land differentiates the Enableds, the Layer Users, and the Real Google+ Users.
As you can imagine these categories of Google users vary in levels of user involvement and frequency of Google+ usage. Enableds- who are able to use their activated Google account, the Layer Users- anyone who uses any Google product, and the Real Google+ Users- who actively participate in Google+ itself at least once a month.
To learn more about each varying level read this article, but for attorney marketing the real takeaway continues to focus on the significant rise in Real Google+ Users, reiterating the need to establish and optimize your Google+ account. Many others are taking advantage and seeing the benefits in local search results. Google+ continues to grow, and so do the reasons to optimize your Google+ Profile and Page. Continue Reading
Mike Blumenthal has again graced attorneys with a helpful gem of knowledge regarding what type of photos attract more clients within SERPs based on demographic. His latest survey asked 1500 people “If you were selecting a lawyer based on these images, which would you select?”
Given the following five images, participants selected which photo (or attorney) they found most appealing to click on. As you can see below the older, white suited man, in front of gradient background was the trophy winner with 35% of the votes…for the respective demographic. Was it the coloring of the image? Was it the glasses? Was it the angle or zoom of the head shot? Continue Reading
To really understand how to best market to potential clients, you need to know where they are looking to find you. A survey recently conducted by Mike Blumenthal at the request of Moses & Rooth Attorneys at Law, uses a Google survey to see what sources potential clients rely on when looking for an attorney.
The goal of the survey was to pin point where attorney marketing efforts should be tailored in order to reach the most efficient audience. The survey received a 1200 person response sample and was stated to produce “a close approximation to a random sample of the US Internet population and results that are as accurate as probability based panels”.
“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.”
What does this Gartner statement mean for attorneys? Having a website does not mean it automatically looks great and is easy to use on a smartphone or tablet. Your website should be prepared for the mobile evolution that is already well underway so you don’t lose potential clients due to bad user experience.
Mobile device users expect their search experience to be clean, easy, and effective. Searches conducted on a smartphone or tablet are usually more directed and users have an idea what they are searching for. If your site isn’t optimized for mobile you may lose potential clients because your site isn’t user friendly and navigable on a device, or their not finding the information they are looking for. Continue Reading