Do you ever feel overwhelmed with online marketing, or unfamiliar and impatient? Well, you’re not the only attorney feeling this way and we’re here to help. LawInfo is introducing a case study series that will walk an attorney through their online marketing needs, step by step, starting from relatively nothing. Each month our featured “Legal Marketing Newbie to Ninja” newsletter section will introduce an online marketing aspect that is necessary to grow your practice and online presence. Continue Reading
LawInfo offers a free audit of your law firm’s marketing efforts so you can accurately gauge your strengths and pitfalls. We evaluate the effectiveness of your most critical online marketing assets and provide our findings in an easy to read report. You’ll receive answers to these fundamental questions: Continue Reading
External linking is a main component of successful SEO. Links influence your ranking within the search engines as they are viewed as a third party confirmation of your website’s quality. These links help prove to the search engines that your site is an authority, and deserves to be ranked highly in the search results. A good link strategy emphasizes quality links over quantity of links.
The overall feel of your office can have a huge impact on the success of your practice. Your office is where you spend the majority of your day, where you convert visitors to clients, and where you expect the most out of your staff. You optimize your schedule, your website and your online profiles for good reason. It is just as necessary to spring clean and optimize your office. Continue Reading
Through law school we often hear an attorney’s reputation is everything. Personal and professional images we began cultivating in those first few years have, in many cases, stuck with us through our professional careers. If you review any attorney’s resume or online profile you’ll notice they typically go to great lengths to highlight past achievements including verdicts, settlements, published works, and well-known cases they’ve managed. So with the importance placed on an attorney’s reputation, why do so many fail to monitor and bolster their online image through basic website optimization?
Those who claim they don’t need to worry about their online visibility because a majority of their cases come from referrals are missing the point entirely. This is because a potential client who receives a referral may first Google your name in order to review your qualifications. If you’re not in the first position of that search results page you’re allowing a third-party resource like Yelp or a better optimized law firm website the power to control your brand. This means whatever defamatory, inaccurate, or false information published on these sites is what your potential client will first see and use to learn about your services.
Spring cleaning is the perfect opportunity to evaluate your law firm branding efforts. Quality branding is an essential part of both on- and offline success. Even single attorney practices need quality branding. Branding creates consistency, it allows your firm to be easily recognized, and provides a distinct identity.
Branding should be uniform across your firm. This includes attorneys and office staff. Everything from letterhead to LinkedIn should have standardized titles, information, and abide by a corporate identity. Continue Reading
In this month’s “Google search engine updates impacting law firm websites” we’re reporting on a pending update rather than a recent algorithm change. On March 11, the head of Google’s webspam team Matt Cutts
threatened warned website owners that a major update is on the horizon that will be “very significant.” Cutts went on to announce the update will be a refresh of Penguin, an algorithm update originally deployed in mid-2012. Continue Reading
Black Hat search engine optimization is nothing to sneeze at or take lightly if you want your law firm’s website to remain successful when it comes to search rankings. DesignHammer defines black hat SEO techniques as “manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.” Continue Reading
As some of you have probably noticed, Google has rolled out its latest and biggest change to Google+ Pages and Profiles. Ironically enough – just a day ahead of Facebook’s announced update scheduled to take place tomorrow. According to Googler, +Sara McKinley, Google is responding to user feedback, and is acting according to requests.
McKinley notes, and we expand, on the following updates:
Tabs: A new tab for your Local reviews. In addition to your photos, +1′s and YouTube videos, there’s now a place for all your Local reviews. Highlight your favorite restaurants, or hide the tab completely via settings — it’s completely up to you. Continue Reading
Learn 35 Myths, Lies, and Stupid things lawyers are doing that waste their time, money, and hinder the growth of their practice. “Dangerous Law Practice Myths, Lies and Stupidity” is written by attorneys and business professionals (including LawInfo’s CEO Gunter Enz) for attorneys who couple as business professionals. Today’s technologies are often perilously incompatible with older “common knowledge” and this book helps attorneys discover where their practice may be faltering.
How to Get a Copy: Be one of the first 30 attorneys to leave a comment below requesting a copy, and LawInfo will ship you one, for FREE!