Legal Marketing Blog

Why Age is Just a Number – Even for Attorneys

by

Couple meeting with financial advisor.Whether you are still getting used to the new Esq. letters behind your name, or you have been practicing for two decades, there are best practices all attorneys should keep in mind when it comes to firm management – regardless of age and experience. If I recall correctly there was no Esquire Etiquette class offered in law school (Professional Responsibility doesn’t count!) and it’s one of the most important aspects of running or working in a firm. Sure, you know the law, you can write briefs and take depositions; but can you keep clients happy, communicate effectively, and strategize efficiently? As we all know word of mouth referrals are still a huge part of building your practice so be sure you are helping, not hindering that growth. Continue Reading →

What MILLIONS of Americans Use to Find Local Business

by

Nearly 86 Million users are accessing local business on their mobile devices… is your firm’s website optimized and mobile friendly?

Mobile1In 2012, Smartphone penetration reached over 50% of all U.S. mobile phones in use. Now, nearly 86 million Americans use their mobile phones to interact with local business content. Tablets are being adopted at an unprecedented rate, reaching over 40 million Americans two years after their introduction. Neustar: Trends Shaping Local Search in 2013 Continue Reading →

March Giveaway Winners!

by

thumbs upLast month’s newsletter featured a Free Photoshop giveaway to the first five newsletter recipients to email in to our marketing team. These attorneys were able to submit up to five (5) images to be PhotoShopped by our design team to use in their marketing materials of choice. Those five lucky Esq’s are as follows: Continue Reading →

This Month’s Giveaway!

by

aprilnewsletter4Website SEO Best Practices Guide

When it comes to SEO and optimization for websites, there are very specific elements you need to review to ensure they’re consistent with best practices. These elements help search engines establish the topical focus of your website and individual pages as well as identify the specific level of detail your website offers. Continue Reading →

5 Things Holding Back Your Firm’s Google Rankings

by

aprnewsletter2Behind every successful website there is a carefully devised content and SEO strategy. Having the best possible SEO for your website offers the best chance of being found in search results. “Onsite SEO ensures that page structure, information architecture, navigation, and content are all helping your visitors find what they are looking for while highlighting important elements to the search engines.-Queryclick ” Continue Reading →

New Case Study Series: Legal Marketing Newbie to Ninja

by

aprnewsletterIntroduction to LawInfo’s Case Study Series

Do you ever feel overwhelmed with online marketing, or unfamiliar and impatient? Well, you’re not the only attorney feeling this way and we’re here to help. LawInfo is introducing a case study series that will walk an attorney through their online marketing needs, step by step, starting from relatively nothing. Each month our featured “Legal Marketing Newbie to Ninja” newsletter section will introduce an online marketing aspect that is necessary to grow your practice and online presence. Continue Reading →

Free Audit of Your Firm’s Online Marketing

by

audit-iconsLawInfo offers a free audit of your law firm’s marketing efforts so you can accurately gauge your strengths and pitfalls. We evaluate the effectiveness of your most critical online marketing assets and provide our findings in an easy to read report. You’ll receive answers to these fundamental questions: Continue Reading →

Website Link Strategy for Lawyers: Content Creation

by

aprnewsletter3External linking is a main component of successful SEO. Links influence your ranking within the search engines as they are viewed as a third party confirmation of your website’s quality. These links help prove to the search engines that your site is an authority, and deserves to be ranked highly in the search results. A good link strategy emphasizes quality links over quantity of links.

Continue Reading →

How to Convert a Client With Law Office Optimization

by

NPH-yogaThe overall feel of your office can have a huge impact on the success of your practice. Your office is where you spend the majority of your day, where you convert visitors to clients, and where you expect the most out of your staff. You optimize your schedule, your website and your online profiles for good reason. It is just as necessary to spring clean and optimize your office. Continue Reading →

Optimize Your Law Firm Website to Increase Clicks and Provide Reputation Management

by

MrchNewsletter2Through law school we often hear an attorney’s reputation is everything. Personal and professional images we began cultivating in those first few years have, in many cases, stuck with us through our professional careers. If you review any attorney’s resume or online profile you’ll notice they typically go to great lengths to highlight past achievements including verdicts, settlements, published works, and well-known cases they’ve managed. So with the importance placed on an attorney’s reputation, why do so many fail to monitor and bolster their online image through basic website optimization?

Those who claim they don’t need to worry about their online visibility because a majority of their cases come from referrals are missing the point entirely. This is because a potential client who receives a referral may first Google your name in order to review your qualifications. If you’re not in the first position of that search results page you’re allowing a third-party resource like Yelp or a better optimized law firm website the power to control your brand. This means whatever defamatory, inaccurate, or false information published on these sites is what your potential client will first see and use to learn about your services.

Continue Reading →