Legal Article
- Protect your Business’s Intellectual Property
The largest companies in the world today owe their value not only to the property they own or the property they manufacture, but also to their "intellectual property" - the ideas they create. Microsoft’s value is not based just on the number of DVDs it sells, but the computer code that is on those DVDs. Google’s value exists because of patents that protect how Google’s search engine algorithms are written. Walt Disney is heavily valued by the large copyright and trademark portfolio the company owns for their characters, films, music and other media. Think about it… how much is the simple sketch of a big eared mouse, … more
