NEWS RELEASE
For Immediate Release
October 21, 1999
LAWINFO.COM PURCHASES 80 KEYWORDS ON YAHOO!
Encinitas, CA October 21, 1999 - Lawinfo.com announced today the purchase of 80 key words on Yahoo! for it's year 2000 marketing campaign. Searches for these keywords will result in Lawinfo.com banners on the top and bottom of all search results pages. The company has been purchasing keywords on Yahoo for the past three years and has dramatically increased its Yahoo purchase every year. The keywords are practice area specific for it's law firm customers and also include key phrases for Lawinfo's Expert witness, Court reporter, Paralegal, Process server and Private Investigator databases.
According to Gunter Enz, CEO, "We are very pleased with our Yahoo campaign, which is now going into its fourth year. Our Yahoo presence is a very important cornerstone of our marketing programs. The Yahoo! campaign is all about bringing quality traffic to our customers web sites. We host thousands of legal industry web sites and our customers know that Lawinfo.com markets them in a very cost effective and professional manner."
Lawinfo.com also announced the release of its "Verdicts and Settlements" forum. Law firms can now submit reports of verdicts and settlements electronically for free publication in this special section. All information provided in Verdicts & Settlements Report submissions is subject to verification prior to publication.
Lawinfo.com publishes "Verdicts & Settlements" to assist lawyers in judging the value of cases, provide members of the legal community with an additional practice resource and to provide the public with useful legal information.
According to Enz, "The Verdicts and Settlements forum is just another important building block for our electronic law office. The goal is to provide the legal industry with new products and services that will assist the legal practitioner to run an effective law practice. During the past ten years we have come to understand the needs of the legal community for cost effective practice enhancement solutions".
Lawinfo.com is the premier Internet legal information resource for Attorneys, legal support services and the public alike. Lawinfo.com services the needs of the legal profession for Web site design, hosting, research, technology, office management and custom marketing solutions.
Media Contact:
Gunter Enz
LawInfo.com
Tel: (800) 397-3743
genz@lawinfo.com
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