A trademark search is a search of the archives of the U.S. Patent and Trademark Office. The purpose of this search is to assess whether the trademark being applied for is indeed unique. Today, with so many trademark applications arising out of innovations of current products and novel approaches to business services, the trademark search is vital to avoid spending time and money in business development only to find that the desired trademark is already being used by someone else. A skilled trademark attorney has access to the archives and understands how to do a thorough trademark search. In most cases, attorneys will conduct a trademark search prior to assisting in writing a trademark application and will use the search results in order to craft the trademark application so as to avoid similar marks already registered.
