A trademark is a design, logo and/or description of a product, service or process designed to help a person or business create brand awareness and value and to distinguish a product, service or process from other similar items in the marketplace. To enjoy trademark protection one must go through the trademark application process. In many cases this requires an experienced attorney, because the trademark application must be submitted with precision. When applying for a trademark, the application contains places where examples of the look and feel of the mark must be included. Many a trademark application has been rejected by the Patent and Trademark Office due to a failure to follow the precise specifications required in the application.
