Trademarks
A trademark is a design, logo and/or description of a product, service or process designed to help a person or business create brand awareness and value and to distinguish a product, service or process from other similar items in the marketplace. Trademark law involves both the trademark application process as well as trademark infringement lawsuits. Attorneys represent both trademark holders as well as people challenging the legality of a trademark. Trademark law generally seeks to both protect owners of unique designs, logos and descriptions, while also protecting the public from being confused about the origin of a product or service.
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Frequently Asked Questions
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What Is A Trademark?
A trademark is a type of mark. Traditionally, the term, "trademark," described only marks designating products, or "goods" (as opposed to services). However, the word is increasingly being used to … more -
What Is A Certification Mark?
A certification mark is any word, name, symbol, device, or any combination, used, or intended to be used, in commerce with the owner's permission by someone other than its owner, to certify … more -
What Is A Collective Mark?
While the definition may vary from one country to the other, collective marks (also known as collective trademarks) are usually defined as signs that distinguish the geographical origin, material, … more
Legal Articles
- Protect the Intellectual Property in Your Business
The largest companies in the world today owe their value not only to the property they own or the property they manufacture, but also to their "intellectual property" - the ideas they create. Microsoft’s value is not based just on the number of DVDs it sells, but the computer code that is on those DVDs. Google’s value exists because of patents that … more
Legal Guides
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Intellectual Property Theft
This publication, by the Bureau of Justice Statistics, discusses both the criminal and civil … more -
Stop Fakes .Gov - Frequently Asked Questions (USPTO)
This pamphlet includes important information about the threat of piracy and counterfeiting and … more - Top 10 Ways to Protect Yourself From Counterfeiting and Piracy
- Protect Your Intellectual Property: Stop Trade in Fakes!
